What Are White Label Marketing Services?

white label marketing services

Once your marketing business begins to grow you will see an upsurge in the demand for your services. Saying no to your customers or turning away work is not good for your reputation or your business. Customers now have the power to do online reviews at several places and the last thing you want is […]

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10 Tips for Increasing the Domain Authority of Your Website

how to increase domain authority

The domain authority (DA) of your website is a measure of your website’s reputation on the internet. The higher your DA, the higher you will rank in searches. The score is derived from a variety of factors, including inbound and outbound links among other things. It’s not always easy to understand what can help your […]

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SEO Outsource: The Top 6 Benefits of Turning to Professionals

SEO outsource

If you own a business in the UK, you know how crowded the marketplace is. There are around 5.7 million private sector businesses in the UK, and if you want to stand out your digital marketing needs to be effective. Many business owners don’t need to be told about the importance of SEO, but plenty […]

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9 Ways to Build Easy Links to Your Website

easy links

Google is used by 1.17 billion people. That’s a very large market of prospective consumers. In order to take advantage of this market, you need to your business’ website in front of as many of those eyes as possible. Google decides what websites sit atop their search results with a complex algorithm. Thankfully, Google has […]

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8 Signs Your Business Could Benefit from SEO Outsourcing

seo outsourcing

The world of digital marketing is vast and ever-changing. You could be on-trend one day, and the next you have some catching up to do. This is hard to when you actually have a business to run, not just its online presence. Thankfully, SEO outsourcing can help carry the load – and in a much […]

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How to Choose the Right Anchor Text to Link Back to Your Site

choose the right anchor text

The Penguin update to Google’s algorithm continues to update and change how companies design their websites. It affects all your SEO design choices. Your site will take heavy penalties if you don’t evolve and adjust with those updates. This also means you have to choose the right anchor text for link-building. No longer can you […]

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Top 5 Ways A Local SEO Company Can Rock Your Marketing

local seo company

If you operate a small business and are struggling to increase traffic to your website or brick-and-mortar store, a lack of local SEO knowledge may be to blame. Maybe you’re targeting keywords that are too broad. Or you’re wasting time and energy on paid advertisements that end up getting in front of tons of web […]

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SEO Tips and Tricks to Grow Your Small Business

SEO Tips and Tricks

Search Engine Optimisation, or “SEO”, lies at the core of any successful online marketing strategy. Learning some key SEO tips and tricks can be a really powerful way to grow a small business in today’s fast-paced, digital led world. With increasing numbers of businesses competing online, it’s important to stay ahead of the game. Did […]

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Why Your Gloucester Business Needs Call To Action Marketing

call to action marketing

Online marketing is a competitive business. You need to be compelling, and your digital profile needs to be irresistible. But none of that matters if you aren’t turning any of that into actual sales. Call to action marketing directs users to respond to your content, visit your website, contact you, or otherwise “convert”. It is, […]

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10 Tips On Creating Unique Content For Your Website

unique content

Your company is unlike any other. So why should your website content look like everyone else’s? Our brains are wired to like new things, and seeing novelty on the web is no different. Keeping your content unique is key to keeping your customers interested. Not sure how to make your content stand out? Read on for ten […]

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Why Google Reviews Are Important For Local SEO

google reviews

You’ve probably heard it time and time again. If you want to boost your local SEO, Google reviews are the best place to start. We know what you’re thinking: convincing customers to leave reviews can be difficult. Is it really necessary? Now, what if we told you reviews are more important in local search ranking […]

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SEO Vs SEM: What’s The Difference?

seo vs sem

If you’re looking to use online marketing to develop your business, then you may have heard of SEO vs SEM. As marketing grows and changes over time, new terms and acronyms emerge. This can be quite confusing for people outside the world of internet marketing. Sometimes even marketers themselves get confused. Two acronyms that are […]

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How To Find Low Competition Keywords For Your Content

low competition keywords

Organic traffic is the most obvious way to get traffic to your site. But the internet is a busy place. There are 3.5 billion Google searches per day. How do you stand out among all of the competition? You’ve already researched keywords for your content. The problem with traditional SEO research is it focuses on keywords with […]

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10 Ways Your Business Can Benefit From Local SEO Services

local SEO services

It’s no mystery. Local SEO services are here to stay. And why’s that? Research shows that out of the people who conducted a local search on their smartphones, 76% of them visited the store within 24 hours. Even better, 28% made a purchase. But let’s say your small business isn’t raking in high customer engagement […]

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8 Awesome Content Marketing Benefits for Your Business

marketing benefits

Experts used to say that if you’re not going to put yourself online, you’re going to put yourself out of business. Nowadays, it’s not just about being present online, but being engaging and informative, too. Numbers don’t lie. On a weekly basis, one in four people makes a purchase online. That’s a whole lot of […]

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How to Handle a Website Relaunch for SEO

website relaunch

You’re starting from scratch, and you want your website relaunch to go as smoothly as possible. Unfortunately, though, you have no experience with relaunching websites. As a result, you have no idea how to proceed. You do know, however, that you want a responsive site that will help improve your search engine optimisation strategy. As […]

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5 SEO Trends to Avoid in 2017

seo trends

Whether you’ve been in the online marketing and SEO business for years or not, there comes a time when you realise how negative SEO trends are something to watch out for and avoid. When the rest of your fellow humans aren’t performing, it’s easy and tempting to join the herd. But if you resist temptation, […]

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How to Write Website Content for Short Attention Spans

how to write website content

Today’s the day you’re finally going to finish that novel you started months ago, right? Don’t beat yourself up about it. The average attention span typically lasts no more than 8 seconds according to research. That’s less than a goldfish! While this may not bode well for that novel, you can take this powerful fact […]

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How to Craft Awesome PPC Ad Copy

ppc ad copy

The right pay per click (PPC) ad copy and conversions go hand-in-hand, the problem is just getting there. It takes a lot of brainstorming and research to get your PPC ad copy to stand out among the crowd. However, it’s not impossible and you really don’t have to be extremely creative to produce quality results. […]

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How to Sell on Instagram Live and Earn New Customers

how to sell on instagram

Instagram is a hot commodity on the social media scene. The company has grown immensely since its days as an unknown photo sharing app. December 2016 marked the milestone achievement of 600 million users, with 100 million of those users joining in the previous 6 months. Now that’s what we call rapid growth. Marketers need […]

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The Best Ways to Find High Quality Backlinks in 2017

high quality backlinks

Link building has changed a lot over time, and if you build up backlinks incorrectly you’re likely to find yourself punished by Google – which defeats the purpose! High quality backlinks are still an important way for your site to show credibility to rank well in Google and other search engines. There’s a slim chance […]

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Local Search: Why Consumer Citations are the Future

Local Search

So, you’re all over SEO, and you know how you can help your business get higher rankings with your marketing strategies… Your keywords are figured out, your social media is thriving, and you know how local search can make or break your SEO. What’s left? Well, SEO is a complex issue. As it turns out, […]

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Marketing Strategy Examples: Create Your 2017 Content Plan

Marketing Strategy Examples

Before you start reading this, write down five different marketing strategy examples. Done? If you didn’t write down content marketing first, then this article is for you. Your business is about to gain a whole lot more exposure. Put simply, you must integrate content marketing into your 2017 content marketing strategy. There is zero discussion […]

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