10 Tips for Increasing the Domain Authority of Your Website
The domain authority (DA) of your website is a measure of your website’s reputation on the internet. The higher your DA, the higher you will rank in searches. The score is derived from a variety of factors, including inbound and outbound links among other things.
It’s not always easy to understand what can help your site’s reputation. But with a little hard work, you can create an SEO-focused business that commands authority online.
You should take time to check your current DA with MOZ. This will give you some idea of where you are and what you need to do to improve your ranking.
Below we will teach you how to increase domain authority to drive more search traffic to your site.
1. Create Great Content
As the saying goes, “Content is king.” And no amount of tricks or strategising will replace the quality of your content. If you’re looking at how to increase domain authority, content needs to be at the top of your list.
While Google rank and DA are not the same thing, they are related. Google wants to promote sites with better content. And if your site ranks higher in searches because of the content, you’re more likely to improve metrics that relate to DA.
If you have high-quality content, you will attract more readers. And as more readers share your content, you will have more inbound links that will improve your domain authority.
2. Gain Inbound Links
Link building is important for any site, and it makes a difference in domain authority. While it’s important to have those inbound links, it’s better to ensure that those links are of high quality.
These links are sometimes called your off-page SEO because it’s the authority you gain from other pages. This works best if you have a variety of links.
You want to get links from other sites that have a DA that’s equal to or higher than your own. You also want to those sites to have content that’s related to your site.
3. Improve Your On-Page SEO
While your off-page SEO is important, you also need on-page SEO to be the best it can be. This means you should review your content to ensure it’s optimised and continue to use SEO best practises for future content.
You should start with your titles, meta descriptions, and permalinks. All of these should be formatted to give you a better chance to be found in search engines.
While reviewing your content, check that your images are optimised. All images should have alt text and descriptions to improve SEO.
4. Check Your Technical SEO
The first step in technical SEO is ensuring that your site is registered with Google Search Console and Bing Webmaster tools. Without these, your site won’t get indexed in the search engines.
You should also set up your XML sitemap to make it easier for Google and others to crawl your site for indexing. After indexing, you can use the Google and Bing tools to check your site for errors that you can fix.
If you can, obtain an SSL certificate and migrate your site to https. Google wants sites to be more secure and may require it in the future for indexing.
5. Ensure You’re Mobile Friendly
This is no longer optional. Fortunately, most website templates, especially those in WordPress, have mobile options.
Most internet users access websites on mobile devices or tablets. This means that you need a website that looks good for them.
Creating a mobile-friendly site will improve your DA and provide your users with a better experience.
6. Speed Up Your Load Time
Load time may not have a major effect on Google ranking, but it matters for DA. Besides, a faster loading website makes for a better user experience.
You should check the speed of your website before making any optimisation changes. You want to target for 5 seconds or less for your site to load.
The more images you have on your site, the slower it will load. So, make sure to shrink any images. But make sure to not shrink them to the point that they’re unattractive.
7. Work on Social Following
Your site needs a social media plan. And having your site registered on social media sites will improve your DA.
This goes along with the incoming links. When you add links to social media profiles, it registers as an external link to your site.
In addition, having a greater social media following means that you’re more likely to have others share your content. The more shares you get, the more traffic you get.
8. Eliminate Low-Quality Links
While you want to have a lot of incoming links to your site, it’s important that those links are of high quality. Low-quality backlinks can damage your reputation.
When checking on your inbound links, take a look at whether the sites linking in are legitimate or just spam. You can use Google’s disavow tool to request that low-quality incoming links are hidden from your page’s authority.
You may wonder how to improve domain authority by eliminating links. The idea is that getting rid of such links will eliminate any drag on your DA. If you only have high-quality links, you will rank higher.
9. Post Regularly
You don’t have to post every day. But posting more often will help your DA.
When you post new content, it sends out a ping. Search engines will index your new post and crawl for additional content for indexing. And the more pages that are indexed from your site, the more likely you are to be found.
If you post every day, search engines will look to index more of your site. They’ll also update any changes you’ve made since your site was last crawled.
10. Improve Your Internal Links
It’s not just incoming links that matter for DA. You should also have internal links. Search your content and see where you can add links to other content that readers may want.
Internal links will help your readers find additional information on your site. They will also improve your DA by showing that you have a more related content.
Learn How to Increase Domain Authority
Increasing your website’s DA can’t be done in a day or week. It takes time to build a reputation online. Knowing how to increase domain authority is important as a long-term strategy.
No matter what tools you utilise in your DA strategy, you need to remain patient. Improving your score may take time.
We offer advice on improving your website. You can contact us if you have questions on how we can help you improve your domain authority.