Keyword Discovery: 6 Tips for Finding the Perfect Keywords for Your Website
There are more than 1.5 billion websites on the internet. We all know the benefit of using the internet to market your business. But with so many other websites out there, this means one thing: lots of competition.
You need to do everything possible to stand out from the crowd. One great way to make this happen is through using the right keywords in your SEO efforts.
But this can be easier said than done, especially if you’re new to digital marketing.
That’s why we compiled this list of 6 tips to help you in your keyword discovery process.
Check them out below!
1. Start with Brainstorming
Before you start doing any research, you should first sit down and make a plan. Brainstorm common phrases and terms that people use when searching for your products or services.
How do people phrase things? How do industry experts and influencers talk about your products? Make a list of all of these options.
If you’re not sure if your ideas are accurate, Google them! If your competitors pop up, then you’re definitely on the right track.
2. Put Yourself in Your Customers’ Shoes
Next, you should make sure you think of your company in terms of your customers. How do they talk about you?
For example, you might brand yourself as a “space changer” or “decorating master” but your target market isn’t going to search for those terms. They’ll probably search for “interior designer” or something else more common like that.
So put yourself in their place and think of the terms the majority of people will use. That will make it much easier to pick out the correct keywords.
3. See What People are Searching for on Your Site
Does your site have a built-in search feature? If so, this is another great way to research keywords for your SEO efforts.
This is because people who use your search feature are interested in buying. And this means that their search queries will provide you with great information about what your customers want and the keywords you should go after.
In Google Analytics, there’s a tool that will pull all of this search data for you. Check it out!
4. Use a Keyword Discovery & Research Tool
When it comes to keyword research, guess what? You don’t have to do it all on your own! There are lots of tools and software out there that make it much easier.
They’ll give you valuable insight like the monthly search volume of particular phrases. They can also let you know how competitive certain searches are.
Another great benefit is that these tools will recommend keywords to you based on your website copy.
Here are some of the most reputable tools out there:
- Google Trends
- Google Keyword Planner Tool
- Wordtracker’s Free Basic Keyword Demand
- Moz Keyword Explorer
Many of these programs offer free trials too. So try them out and pick which one you like best!
5. Utilize Long Tail Keywords
If you own an online children’s clothing store, wouldn’t it be great to be rank as the #1 result for “kids clothes”? The reality, though, is that it’s incredibly difficult to compete with the massive brands who have years of SEO under their belt.
What’s more is that only 30% of web searches are for these popular search terms. In reality, 70% of searches are for more specific things. This is where you should focus your efforts.
These longer, more specific keyword phrases are called long tail keywords. And they really work.
A specific long tail search might only get a few hits a day. But altogether, long tail keywords comprise the majority of web traffic.
Long tail keywords are also more purchase specific. For example, if someone is searching “kids clothes,” they’re just in a browsing phase. But if someone searches for “size 8 blue boy’s raincoat,” they’re looking for some specific and have a much higher chance of purchase intent.
And remember that at the end of the day, this your ultimate goal: to get people to buy! In other words, you want more conversions.
Well, going after a wide range of long tail keywords will bring in increased traffic that’s interested in buying.
So go after long tail keywords in your SEO efforts! It will pay off. And if you want some help getting this set up, our SEO team can definitely help.
6. Analyze Your Results
Lastly, it’s important to analyze your results. This is a key part of any digital marketing campaign!
You want to see the effects of your efforts. This will let you know if things are working or not.
So once you’ve chosen your keywords and implemented them on your site, keep an eye on the results. This will let you know if you need to adjust or change any of them.
Also, don’t forget to keep an eye on search trends. Markets change and interests fluctuate, so use one of the keyword tools we talked about to watch these things.
Last but not least, use your keywords wherever possible! Include them in your blog posts, website copy, and headlines.
Also use them in your titles, meta descriptions, and social media posts. Doing this will make your results even better!
Well, there you have it: 6 tips for helping with your keyword discovery and research process. Now that you’ve read through these ideas, it’s time to start implementing them for your business.
No matter where you are with your SEO efforts, it’s a good idea to re-evaluate your keyword use. Whether you’re a seasoned veteran or just starting out, there are always ways you can improve. The most important thing is getting started.
Have questions or want to learn more about our services? Contact us today! We’re here to help.