To the surprise of social media analysts everywhere, Pinterest became the number one network in terms of growth in 2013, outpacing social media heavyweight Facebook. Pinterest even eclipsed email as a sharing medium. The growth experienced by Pinterest as social media users continue to carve out followings on niche social media sites.
According to the statistics, women in the midwestern United States attributed for the growth thanks to their sharing over the network. Pinterest has become a haven for sharing customised ideas such as crafts, recipes and also products are liked or desired by its users.
As the growth of the network continues in 2014, now would be a good time for businesses who are contemplating Pinterest as a social media outlet to take advantage. Pinterest is a social media network that is full of potential buyers and brand followers.
While using Pinterest on its own versus in combination with larger social media networks such as Facebook is probably not recommended, passing up Pinterest altogether at this point would mean missing out on lost traffic.
As social media continues to evolve, social media networks will cater to specific niche customers making it easier than ever for businesses to attract their target audiences. Pinterest has already demonstrated that it will become a part of this evolution.
Do you need help with your social media strategy? See All Media is a professional agency in Cheltenham on social media for business. Contact us today and receive a free consultation.