8 Signs Your Business Could Benefit from SEO Outsourcing
The world of digital marketing is vast and ever-changing.
You could be on-trend one day, and the next you have some catching up to do. This is hard to when you actually have a business to run, not just its online presence.
Thankfully, SEO outsourcing can help carry the load – and in a much more efficient manner.
Hiring an SEO team is like bringing a department of experts right into your office. It has many benefits beyond traffic increases and a rise in sales numbers.
Unsure if you really need SEO support?
Here are 8 signs you need a digital marketing agency to take the reins.
1. You’ve Already Tried and Failed
Maybe you fell for black-hat SEO tactics only to find they end up with more penalties than progress. This is a setback worth recognizing, but it’s not the end of your SEO efforts.
If Google has penalized you, work on getting the flags lifted. Go back through your landing pages and fix your mistakes first.
Then, use SEO outsourcing to create a better strategy moving forward.
This will prevent future penalties from popping up. More importantly, it will help you make up for lost time and get the rankings you need, likely sooner than you expect.
2. You Think SEO is a One-Time Thing
The catch about improving your SEO presence is that it’s a constant effort.
You can’t leave old content sitting on your site and expect it to do all the work. You have to keep generating new material to stay relevant.
No, this doesn’t mean changing your landing pages all the time.
It means running a blog, establishing an email list and newsletter, and using social media to your SEO advantage.
This may sound a bit overwhelming, but it’s one of the most effective ways to get your message across. When you align and build different online tools, your overall reach and performance improve significantly.
3. You Don’t Know Where to Start
What if you’re already aware of the different elements that go into SEO, but you aren’t sure where to begin?
Don’t worry, that’s what SEO outsourcing is for.
A professional SEO team has an established strategy in place to take your digital marketing from okay to on-top. They will audit where you are and set specific, detailed strategies to get you where you need to be.
Such an approach will eventually have you ranking among the top ten search engine results for targeted keywords. This is of the utmost importance to reach your audience.
But, being well-ranked is the result of many SEO efforts working together.
Trust in the experts to align your efforts from start to finish.
4. Your Strategies Are All Over the Place
Aligning the use of different SEO tools is not an option.
It’s the only way you can expect to see the results you want.
If you’re optimizing one set of keywords on your homepage, another on your social media, and still more terms in your emails, you might need to do your research again. Identify a set of phrases to guide all your content creation.
Strategies go beyond the copy, though.
Are you link building? Do you have custom URLs?
Maybe you aren’t sure how these play into SEO. Maybe, you’re trying to understand these, but without thinking of each tool in relation to one another.
5. You’re Forgetting About Local SEO
As different SEO efforts come together, results will start to appear and expand.
But, you may be missing out on certain opportunities if you’re not using local SEO.
Local SEO is a focus on driving traffic and engagement from consumers closest to you. These are people who are often searching on-the-go for businesses that are “nearby” or “near me.”
It narrows down the competition from all the top contenders in your industry to those who are in your area. Such a shift can make it easier to rank, but only if you know how to work local SEO to your advantage.
Much of this comes down to NAP – name, address, and phone number. You have to make sure all of these are consistent everywhere your contact information is.
Another local strategy SEO outsourcing can help you work on is specifying your keywords.
Does your business operate in a metropolitan area like Miami or Manhattan?
If so, you should be using neighborhoods to better match your services to search results. This means adding copy like “Wynwood”, “Coconut Grove”, “Brooklyn”, or “Times Square” to your keyword strategy.
6. You’re Not Thinking of the Consumer
Optimizing for only Google bots is a common reason some SEO strategies fail.
Sure, you may have a strong set of targeted keywords all over your content. You might already be using high-resolution images with good captions. Maybe your mobile website is as responsive as it can get.
But, if all of these efforts aren’t made with your audience in mind, you could be missing the point.
Remember to write in a conversational, natural manner. Don’t write copy just to stuff as many keywords in as you can. Use images that are relevant and engaging, not something you pulled just to say you use images.
Also, when setting up your mobile website, try to make the transition as seamless as possible. Make the landing pages easy to navigate and the content simple to understand on-the-go.
Such adjustments might seem like minor details, but they make a big difference in the eyes of regular people searching for your services.
7. You Need to Focus on Other Things
Speaking of your services, you might need SEO outsourcing just to focus on getting back to the business.
Are you launching a new product soon? Trying to expand your team or open new locations?
These are high-level priorities that take up an ample amount of time. Even day-to-day operations can let SEO fall by the wayside.
But, not when you have SEO outsourcing to rely on.
This ensures your digital presence is taken care of. When you can trust in an outside team to handle SEO, you can focus on building your in-house employees and initiatives.
8. You Want to Make Sure Your SEO Works
The time you save with SEO outsourcing isn’t only to benefit your other business operations.
An SEO expert can help you identify what is working for your digital marketing and what isn’t.
This will save a significant amount of time in the long-run. Instead of wasting efforts on strategies that don’t show results, an expert will consistently be working to improve tactics.
Plus, they will have regular reports ready to go. This feedback keeps you up to date and in the loop while you juggle all the other aspects of your company.
Transform Your Online Presence with SEO Outsourcing
It’s time to notice the red flags of your SEO strategy and turn them into successes.
SEO outsourcing can make the turnaround as seamless and efficient as can be. But, you need to find the right team for the job first.
Contact us today to discover everything we can do for your SEO!