Top 7 Things to Consider When Picking a Good Domain Name
Are you looking to start up a new company or move an existing one into the online space?
The first place you’ll need to start is with a website and a good domain. Why is a website and domain name so important?
Your website is essentially the ”face” of your business, while your domain name is your brand.
These are the two single-most memorable aspects of your business and generally the first interaction your customer has with your company.
First impressions last, so if you’re looking to find out more about what goes into a good domain, we outline it for you on this blog.
What is a Domain Name?
To put it quite simply, your domain name is the name of your website.
It also doubles as an address where your customers and other internet browsers can find your website.
Initially, IP addresses were used for identification of an entity on the internet. As such, each computer has its own IP address which is merely a set of random numbers.
However, a simpler way to identify entities on the internet was soon developed, known as a domain name.
Essentially, a domain name can be whatever you want it to be – a combination of letters, numbers and symbols.
However, there are a few tricks to choosing a domain name which will benefit your business.
A domain name must be registered before you can use it and your website is designed, while no two websites can have the same domain name!
For now, let’s dive into how to pick a domain name which will truly benefit your business.
7 Factors to Consider When Choosing A Good Domain
When it comes to choosing a domain name, it’s important to remember that it has a large impact on the click-through rate to your website.
Your domain could be featured on social media, through referral links and in offline advertising campaigns.
If it’s overcomplicated, clunky and old-fashioned, you could be losing out on valuable website traffic and business.
1. Make Your Domain Your Brand
Your domain name is essentially a written representation of your business and the services you offer.
When your domain name is said out loud, it should typically sound like your brand and what your business stands for.
This is why symbols, numbers, and hyphens just don’t work in strong domain names. It can sound overcomplicated and at times, generic.
Essentially, your domain should summarise the services you offer in a simple, concise and unique way.
Remember to stay true to your business ethos and don’t overcomplicate things as this might confuse of conflict your customers.
2. Go for The .Com Extension
In today’s online space, the .com extension when choosing a domain name is the ultimate prize.
Why does .com matter so much when there are plenty of highly successful websites featuring alternative extensions?
It’s hands-down the most recognizable and accessible extension for any website, even after 20 + years of internet access!
Additionally, if a customer doesn’t know the exact address of your website, their general guess in terms of adding an extension will be .com.
This just makes it easier for them to find your website. The .com extension makes your domain all the more brandable and recognisable.
If a .com extension just isn’t available, your next best bet is to go with a .net or .co.uk extension.
3. Keep it Short and Sweet
If you know anything about the game ”broken-down telephone”, you’ll know how quickly language can become lost in translation.
The same concept goes for your domain name. Think about if your website was being referred to someone via word-of-mouth. How simple would it be to say?
This is one of the most important tips on how to choose a domain name.
Keep things short, punchy and easy to pronounce. Pronunciation plays a huge role in the misspelling of words, so remember to keep it simple.
4. Use Unobvious Keywords
While keywords are super important throughout your website content, they shouldn’t be totally neglected in your domain name.
From an SEO perspective, using a keyword in your domain name can go a long way in boosting anchor text matches from outside links to your website.
In today’s online atmosphere, using an obvious keyword in your domain name associated with your business doesn’t hold much weight any longer.
For example: If your business sells vintage clothes, using these exact keywords in your domain name is no longer considered ”positive” by Google.
Instead, using something a little more unobvious, such as ”preloved” instead of ”vintage” could hold its own and help to build a uniquely recognisable brand.
5. Don’t Be a Copycat
This is very important in terms of trademark infringement. Just when you thought you’d found the ideal domain name, it could already be in use and trademarked.
Try and steer clear of domain names which are confusable with another’s – this could land you in a legal pickle you just don’t need!
It’s advisable to do a thorough check of domain names which may be similar to yours. Seek legal advice if you think yours could be too similar to another.
Choosing a domain name too similar to another may also create brand confusion between your business and theirs.
Try and keep things original and on-point with your business representation.
6. Allow For Room For Growth
Generally, most businesses are just starting out when choosing a domain name. But it’s vital to keep business growth in mind when making your final decision.
Your business may start off a little one dimensional in the beginning, but make sure your domain name leaves room for a larger scope of services.
Most businesses grow and evolve with time, so you’ll want to choose a domain name which allows for this!
Stray away from domain names which are overly specific and box your business or brand into a corner.
7. Ensure Your Domain is Available on Social Media
This is extremely important in today’s digital age because you will no doubt be sharing and registering your website across other social media platforms.
When selecting your domain name, do a quick check on other sites such as WordPress, Twitter, Instagram and Facebook to make sure it’s available.
Using the same name across all these sites help to further solidify and grow your brand, so it’s worth the effort!
Looking For a Reliable Digital Marketing Team?
At See All Media we specialize in bringing your business vision to life through beautiful, expertly designed websites.
Looking for advice on a good domain, branding or design? We provide our clients with a full digital package in order to successfully market their businesses.
Get in touch with us today and let’s get started!