10 Tips for Increasing the Domain Authority of Your Website

how to increase domain authority

The domain authority (DA) of your website is a measure of your website’s reputation on the internet. The higher your DA, the higher you will rank in searches. The score is derived from a variety of factors, including inbound and outbound links among other things. It’s not always easy to understand what can help your […]

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How to Choose the Right Anchor Text to Link Back to Your Site

choose the right anchor text

The Penguin update to Google’s algorithm continues to update and change how companies design their websites. It affects all your SEO design choices. Your site will take heavy penalties if you don’t evolve and adjust with those updates. This also means you have to choose the right anchor text for link-building. No longer can you […]

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Top 5 Ways A Local SEO Company Can Rock Your Marketing

local seo company

If you operate a small business and are struggling to increase traffic to your website or brick-and-mortar store, a lack of local SEO knowledge may be to blame. Maybe you’re targeting keywords that are too broad. Or you’re wasting time and energy on paid advertisements that end up getting in front of tons of web […]

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SEO Tips and Tricks to Grow Your Small Business

SEO Tips and Tricks

Search Engine Optimisation, or “SEO”, lies at the core of any successful online marketing strategy. Learning some key SEO tips and tricks can be a really powerful way to grow a small business in today’s fast-paced, digital led world. With increasing numbers of businesses competing online, it’s important to stay ahead of the game. Did […]

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Why Your Gloucester Business Needs Call To Action Marketing

call to action marketing

Online marketing is a competitive business. You need to be compelling, and your digital profile needs to be irresistible. But none of that matters if you aren’t turning any of that into actual sales. Call to action marketing directs users to respond to your content, visit your website, contact you, or otherwise “convert”. It is, […]

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Why It’s Important To Perform A Website Audit For Your Business

website audit

If there’s one thing we like to put off, it’s going to the doctor. Sitting in the waiting room is dull. Filling out paperwork is dull. Being poked, prodded, and tapped in invasive ways is uncomfortable. Then there’s the inevitable you’re doing something wrong so your health isn’t at the 100% mark it should be […]

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SEO Vs SEM: What’s The Difference?

seo vs sem

If you’re looking to use online marketing to develop your business, then you may have heard of SEO vs SEM. As marketing grows and changes over time, new terms and acronyms emerge. This can be quite confusing for people outside the world of internet marketing. Sometimes even marketers themselves get confused. Two acronyms that are […]

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How To Find Low Competition Keywords For Your Content

low competition keywords

Organic traffic is the most obvious way to get traffic to your site. But the internet is a busy place. There are 3.5 billion Google searches per day. How do you stand out among all of the competition? You’ve already researched keywords for your content. The problem with traditional SEO research is it focuses on keywords with […]

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10 Reasons You Should Invest In B2B Lead Generation Software

b2b lead generation software

Technology is changing the face of marketing at lightning speed, but there’s one basic element that remains the same: the quest to generate potential leads. Your business depends on having someone to sell products or services to. You may have the most beautifully designed website ever created, but if no one visits it there’s really no […]

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10 Ways Your Business Can Benefit From Local SEO Services

local SEO services

It’s no mystery. Local SEO services are here to stay. And why’s that? Research shows that out of the people who conducted a local search on their smartphones, 76% of them visited the store within 24 hours. Even better, 28% made a purchase. But let’s say your small business isn’t raking in high customer engagement […]

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8 Awesome Content Marketing Benefits for Your Business

marketing benefits

Experts used to say that if you’re not going to put yourself online, you’re going to put yourself out of business. Nowadays, it’s not just about being present online, but being engaging and informative, too. Numbers don’t lie. On a weekly basis, one in four people makes a purchase online. That’s a whole lot of […]

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How to Handle a Website Relaunch for SEO

website relaunch

You’re starting from scratch, and you want your website relaunch to go as smoothly as possible. Unfortunately, though, you have no experience with relaunching websites. As a result, you have no idea how to proceed. You do know, however, that you want a responsive site that will help improve your search engine optimisation strategy. As […]

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5 SEO Trends to Avoid in 2017

seo trends

Whether you’ve been in the online marketing and SEO business for years or not, there comes a time when you realise how negative SEO trends are something to watch out for and avoid. When the rest of your fellow humans aren’t performing, it’s easy and tempting to join the herd. But if you resist temptation, […]

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How to Write Website Content for Short Attention Spans

how to write website content

Today’s the day you’re finally going to finish that novel you started months ago, right? Don’t beat yourself up about it. The average attention span typically lasts no more than 8 seconds according to research. That’s less than a goldfish! While this may not bode well for that novel, you can take this powerful fact […]

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How to Craft Awesome PPC Ad Copy

ppc ad copy

The right pay per click (PPC) ad copy and conversions go hand-in-hand, the problem is just getting there. It takes a lot of brainstorming and research to get your PPC ad copy to stand out among the crowd. However, it’s not impossible and you really don’t have to be extremely creative to produce quality results. […]

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How to Sell on Instagram Live and Earn New Customers

how to sell on instagram

Instagram is a hot commodity on the social media scene. The company has grown immensely since its days as an unknown photo sharing app. December 2016 marked the milestone achievement of 600 million users, with 100 million of those users joining in the previous 6 months. Now that’s what we call rapid growth. Marketers need […]

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Marketing Strategy Examples: Create Your 2017 Content Plan

Marketing Strategy Examples

Before you start reading this, write down five different marketing strategy examples. Done? If you didn’t write down content marketing first, then this article is for you. Your business is about to gain a whole lot more exposure. Put simply, you must integrate content marketing into your 2017 content marketing strategy. There is zero discussion […]

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How to Use Humour In Your Blog to Win Clients

inbound marketing

A famous Marilyn Monroe quote reads, “If you can make a woman laugh, you can make her do anything.” Perhaps the same can be said about a content marketer and his or her audience. Using humour in your blog is great for inbound marketing and for building relationships with customers. Relationship building, of course, positively […]

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Local Search is More Competitive Than Ever: Here’s How to Stay On Top

local search

If you’re reading this article, I’m sure you either own or work for small-medium sized business. You know all of the challenges that come along with it. Some of the best businesses ever are small-medium sized, and let’s face it, the large ones that got big started there too. The biggest challenges we face in […]

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