April 5, 2017 / by Luke Allsebrook / SEO / 0 comments
You’re starting from scratch, and you want your website relaunch to go as smoothly as possible. Unfortunately, though, you have no experience with relaunching websites. As a result, you have no idea how to proceed. You do know, however, that you want a responsive site that will help improve your search engine optimisation strategy. As […]
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What Are White Label Marketing Services?
September 3, 2018 / by Luke Allsebrook / SEO / 0 comments
Once your marketing business begins to grow you will see an upsurge in the demand for your services. Saying no to your customers or turning away work is not good for your reputation or your business. Customers now have the power to do online reviews at several places and the last thing you want is […]
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10 Tips for Increasing the Domain Authority of Your Website
August 27, 2018 / by Luke Allsebrook / Website Tips / 0 comments
The domain authority (DA) of your website is a measure of your website’s reputation on the internet. The higher your DA, the higher you will rank in searches. The score is derived from a variety of factors, including inbound and outbound links among other things. It’s not always easy to understand what can help your […]
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SEO Outsource: The Top 6 Benefits of Turning to Professionals
August 20, 2018 / by Luke Allsebrook / SEO / 0 comments
If you own a business in the UK, you know how crowded the marketplace is. There are around 5.7 million private sector businesses in the UK, and if you want to stand out your digital marketing needs to be effective. Many business owners don’t need to be told about the importance of SEO, but plenty […]
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Keyword Discovery: 6 Tips for Finding the Perfect Keywords for Your Website
August 14, 2018 / by Luke Allsebrook / SEO / 0 comments
There are more than 1.5 billion websites on the internet. We all know the benefit of using the internet to market your business. But with so many other websites out there, this means one thing: lots of competition. You need to do everything possible to stand out from the crowd. One great way to make […]
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Top 7 Things to Consider When Picking a Good Domain Name
May 25, 2018 / by Luke Allsebrook / Website Tips / 0 comments
Are you looking to start up a new company or move an existing one into the online space? The first place you’ll need to start is with a website and a good domain. Why is a website and domain name so important? Your website is essentially the ”face” of your business, while your domain name […]
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9 Ways to Build Easy Links to Your Website
May 11, 2018 / by Luke Allsebrook / Link Building / 0 comments
Google is used by 1.17 billion people. That’s a very large market of prospective consumers. In order to take advantage of this market, you need to your business’ website in front of as many of those eyes as possible. Google decides what websites sit atop their search results with a complex algorithm. Thankfully, Google has […]
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8 Signs Your Business Could Benefit from SEO Outsourcing
January 14, 2018 / by Luke Allsebrook / SEO / 0 comments
The world of digital marketing is vast and ever-changing. You could be on-trend one day, and the next you have some catching up to do. This is hard to when you actually have a business to run, not just its online presence. Thankfully, SEO outsourcing can help carry the load – and in a much […]
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How to Choose the Right Anchor Text to Link Back to Your Site
December 21, 2017 / by Luke Allsebrook / SEO, web design / 0 comments
The Penguin update to Google’s algorithm continues to update and change how companies design their websites. It affects all your SEO design choices. Your site will take heavy penalties if you don’t evolve and adjust with those updates. This also means you have to choose the right anchor text for link-building. No longer can you […]
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Top 5 Ways A Local SEO Company Can Rock Your Marketing
November 14, 2017 / by Luke Allsebrook / Local SEO, SEO / 0 comments
If you operate a small business and are struggling to increase traffic to your website or brick-and-mortar store, a lack of local SEO knowledge may be to blame. Maybe you’re targeting keywords that are too broad. Or you’re wasting time and energy on paid advertisements that end up getting in front of tons of web […]
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5 Most Common Features of Web Design in Cheltenham
November 9, 2017 / by Luke Allsebrook / web design, Website Tips / 0 comments
In the age of the internet, design means everything. No matter how great your products and services are in the real world, if you don’t have a strong online presence, you’re in trouble. Investing in web design is like giving your brand a home. It is how your company claims an online space, which is […]
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SEO Tips and Tricks to Grow Your Small Business
September 18, 2017 / by Luke Allsebrook / SEO / 0 comments
Search Engine Optimisation, or “SEO”, lies at the core of any successful online marketing strategy. Learning some key SEO tips and tricks can be a really powerful way to grow a small business in today’s fast-paced, digital led world. With increasing numbers of businesses competing online, it’s important to stay ahead of the game. Did […]
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Why Your Gloucester Business Needs Call To Action Marketing
September 6, 2017 / by Luke Allsebrook / Lead Generation / 0 comments
Online marketing is a competitive business. You need to be compelling, and your digital profile needs to be irresistible. But none of that matters if you aren’t turning any of that into actual sales. Call to action marketing directs users to respond to your content, visit your website, contact you, or otherwise “convert”. It is, […]
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10 Tips On Creating Unique Content For Your Website
June 12, 2017 / by Luke Allsebrook / Website Tips / 0 comments
Your company is unlike any other. So why should your website content look like everyone else’s? Our brains are wired to like new things, and seeing novelty on the web is no different. Keeping your content unique is key to keeping your customers interested. Not sure how to make your content stand out? Read on for ten […]
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Why Google Reviews Are Important For Local SEO
June 8, 2017 / by Luke Allsebrook / Local SEO / 0 comments
You’ve probably heard it time and time again. If you want to boost your local SEO, Google reviews are the best place to start. We know what you’re thinking: convincing customers to leave reviews can be difficult. Is it really necessary? Now, what if we told you reviews are more important in local search ranking […]
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Why It’s Important To Perform A Website Audit For Your Business
June 4, 2017 / by Luke Allsebrook / Local SEO, SEO / 0 comments
If there’s one thing we like to put off, it’s going to the doctor. Sitting in the waiting room is dull. Filling out paperwork is dull. Being poked, prodded, and tapped in invasive ways is uncomfortable. Then there’s the inevitable you’re doing something wrong so your health isn’t at the 100% mark it should be […]
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SEO Vs SEM: What’s The Difference?
May 31, 2017 / by Luke Allsebrook / SEO / 0 comments
If you’re looking to use online marketing to develop your business, then you may have heard of SEO vs SEM. As marketing grows and changes over time, new terms and acronyms emerge. This can be quite confusing for people outside the world of internet marketing. Sometimes even marketers themselves get confused. Two acronyms that are […]
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How To Find Low Competition Keywords For Your Content
May 23, 2017 / by Luke Allsebrook / Content Marketing, SEO / 0 comments
Organic traffic is the most obvious way to get traffic to your site. But the internet is a busy place. There are 3.5 billion Google searches per day. How do you stand out among all of the competition? You’ve already researched keywords for your content. The problem with traditional SEO research is it focuses on keywords with […]
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10 Reasons You Should Invest In B2B Lead Generation Software
May 19, 2017 / by Luke Allsebrook / B2B, Lead Generation, SEO / 0 comments
Technology is changing the face of marketing at lightning speed, but there’s one basic element that remains the same: the quest to generate potential leads. Your business depends on having someone to sell products or services to. You may have the most beautifully designed website ever created, but if no one visits it there’s really no […]
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10 Ways Your Business Can Benefit From Local SEO Services
May 6, 2017 / by Luke Allsebrook / Local SEO, SEO / 0 comments
It’s no mystery. Local SEO services are here to stay. And why’s that? Research shows that out of the people who conducted a local search on their smartphones, 76% of them visited the store within 24 hours. Even better, 28% made a purchase. But let’s say your small business isn’t raking in high customer engagement […]
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8 Awesome Content Marketing Benefits for Your Business
April 22, 2017 / by Luke Allsebrook / Content Marketing / 0 comments
Experts used to say that if you’re not going to put yourself online, you’re going to put yourself out of business. Nowadays, it’s not just about being present online, but being engaging and informative, too. Numbers don’t lie. On a weekly basis, one in four people makes a purchase online. That’s a whole lot of […]
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How to Handle a Website Relaunch for SEO
April 5, 2017 / by Luke Allsebrook / SEO / 0 comments
You’re starting from scratch, and you want your website relaunch to go as smoothly as possible. Unfortunately, though, you have no experience with relaunching websites. As a result, you have no idea how to proceed. You do know, however, that you want a responsive site that will help improve your search engine optimisation strategy. As […]
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5 SEO Trends to Avoid in 2017
March 22, 2017 / by Luke Allsebrook / SEO / 0 comments
Whether you’ve been in the online marketing and SEO business for years or not, there comes a time when you realise how negative SEO trends are something to watch out for and avoid. When the rest of your fellow humans aren’t performing, it’s easy and tempting to join the herd. But if you resist temptation, […]
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How to Write Website Content for Short Attention Spans
March 2, 2017 / by Luke Allsebrook / Content Marketing / 0 comments
Today’s the day you’re finally going to finish that novel you started months ago, right? Don’t beat yourself up about it. The average attention span typically lasts no more than 8 seconds according to research. That’s less than a goldfish! While this may not bode well for that novel, you can take this powerful fact […]
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How to Craft Awesome PPC Ad Copy
February 16, 2017 / by Luke Allsebrook / PPC / 0 comments
The right pay per click (PPC) ad copy and conversions go hand-in-hand, the problem is just getting there. It takes a lot of brainstorming and research to get your PPC ad copy to stand out among the crowd. However, it’s not impossible and you really don’t have to be extremely creative to produce quality results. […]
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How to Sell on Instagram Live and Earn New Customers
January 31, 2017 / by Luke Allsebrook / Latest from the WWW / 0 comments
Instagram is a hot commodity on the social media scene. The company has grown immensely since its days as an unknown photo sharing app. December 2016 marked the milestone achievement of 600 million users, with 100 million of those users joining in the previous 6 months. Now that’s what we call rapid growth. Marketers need […]
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The Best Ways to Find High Quality Backlinks in 2017
January 17, 2017 / by Luke Allsebrook / SEO / 0 comments
Link building has changed a lot over time, and if you build up backlinks incorrectly you’re likely to find yourself punished by Google – which defeats the purpose! High quality backlinks are still an important way for your site to show credibility to rank well in Google and other search engines. There’s a slim chance […]
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Local Search: Why Consumer Citations are the Future
January 4, 2017 / by Luke Allsebrook / Local SEO / 0 comments
So, you’re all over SEO, and you know how you can help your business get higher rankings with your marketing strategies… Your keywords are figured out, your social media is thriving, and you know how local search can make or break your SEO. What’s left? Well, SEO is a complex issue. As it turns out, […]
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Marketing Strategy Examples: Create Your 2017 Content Plan
December 21, 2016 / by Luke Allsebrook / Content Marketing / 0 comments
Before you start reading this, write down five different marketing strategy examples. Done? If you didn’t write down content marketing first, then this article is for you. Your business is about to gain a whole lot more exposure. Put simply, you must integrate content marketing into your 2017 content marketing strategy. There is zero discussion […]
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How to Use Humour In Your Blog to Win Clients
November 23, 2016 / by Luke Allsebrook / Content Marketing, Inbound Marketing / 0 comments
A famous Marilyn Monroe quote reads, “If you can make a woman laugh, you can make her do anything.” Perhaps the same can be said about a content marketer and his or her audience. Using humour in your blog is great for inbound marketing and for building relationships with customers. Relationship building, of course, positively […]
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Local Search is More Competitive Than Ever: Here’s How to Stay On Top
November 9, 2016 / by Luke Allsebrook / Local SEO / 0 comments
If you’re reading this article, I’m sure you either own or work for small-medium sized business. You know all of the challenges that come along with it. Some of the best businesses ever are small-medium sized, and let’s face it, the large ones that got big started there too. The biggest challenges we face in […]
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