How To Find Low Competition Keywords For Your Content
Organic traffic is the most obvious way to get traffic to your site. But the internet is a busy place.
There are 3.5 billion Google searches per day. How do you stand out among all of the competition?
You’ve already researched keywords for your content. The problem with traditional SEO research is it focuses on keywords with a large search volume. Outranking larger sites with more backlinks or authority can be tough.
Don’t worry. After reading this post you’ll have a secret weapon in your arsenal.
Low competition keywords.
Since they’re not as competitive, they offer easier wins for sites that need to build their authority. It gives a cumulative effect so that authority grows over time based on your earlier successes.
Read on to discover how you can leverage these keywords to boost your site’s visibility.
Why should you use low competition keywords?
At a basic level, they allow you to start generating traffic more quickly. Whether you’re starting a business or trying to grow your presence, that traffic is the key to your growth.
It’s easy to assume that targeting your products or services is the way to keep Google happy. Unless you’re doing something extremely niche, many other sites will do the same.
The smart marketer focuses on low competition keywords instead. Fewer sites target these particular keywords because they don’t see value in them.
The pages in the top 10 for such pages often aren’t well optimized. Many of them don’t enjoy the benefit of good backlinks.
Out-ranking such pages is a lot easier than out-ranking companies like Nike or Microsoft.
Low competition keywords are often also four words or longer. Long-tail keywords better replicate human speech which is helpful for mobile search. Almost 60% of searches are conducted on mobile so natural queries work well.
You should target long-tail keywords since you can also end up ranking for short-tail keywords too.
That doesn’t happen if you only focus on the short-tail.
Another benefit is your ability to ‘niche down’. Let’s look at an example.
If I search for ‘web design’, I get around 454,000,000 results. I can add ‘Cheltenham web design’ and cut that down to 749,000 results.
Adding a location helps you access low competition keywords because fewer people are searching for those specific terms. So ‘Cheltenham web design’ would get you more traffic.
These keywords give you access to people who are closer to buying than those searching for more generic terms. Amazon makes 57% of its sales using such keywords.
The resulting traffic is also more useful since visitors are more aligned with your offering. Here are 10 other ways you can benefit from local SEO.
Remember that you’re optimizing individual pages, not your entire site. The more blog posts you have that target specific keywords, the more traffic you can potentially win.
Spend some time working on these keywords and you’ll see the difference when you reach the first page. Bloggers will link to these pages, boosting the authority for your site as a whole.
Put in the prep work before you look for keywords.
Before you start identifying low competition keywords, you’ll need to know what terms to research. Keyword tools are great for making suggestions but having more personalized terms will speed up the process.
Check your blog analytics to pinpoint which posts resonated with visitors. You can cross-reference that with your email marketing to see which posts converted visitors into subscribers.
Make a note of those topics and use them within your keyword research. Your analytics prove readers are interested in the subjects. Now you just need to make the content more visible in Google.
Have a brainstorming session with your sales people or scroll through your social media profiles. What questions do customers always ask? Those are a great source of potential keywords.
You can even comb through any customer reviews. Make notes on what customers identify about your products or services. If it sticks out in their mind about what you do, then it highlights why people will search for you.
Question-and-answer sites like Quora can be invaluable. Find common questions related to your industry and turn them into potential search terms.
Hop onto social media and look at the trending hashtags. They’ll give you great insights into what your audience are interested in right now.
Don’t overlook Google Instant. As you begin typing, Google will guess what you want to search for. These guesses are based on other searches around your keywords.
Best of all? You’ll know that people are searching for content on that topic.
Follow up your Google Instant research with related Google searches. Scroll to the bottom of the page to find its suggestions related to your search terms.
Using a combination of these techniques will give you hundreds of potential search terms.
All of these insights also let you create far more relevant content that suits the needs of your audience. Creating that content also gives you a logical home for all of those brand new keywords.
Move onto the actual research.
You could turn the terms that came out of your brainstorming into search terms. But you’ll need to know how competitive those terms are first.
Most businesses start with Google Keyword Planner for their keyword research. While it has its place in an SEO strategy, it’s difficult to use it to conduct research into low competition keywords.
Your competitors are also using Keyword Planner so they have the same information you do. It also shows you the competition for terms in the AdWords pay-per-click program, not necessarily searches by Google users.
You’d be better served using a tool designed to assess keyword competition. It’ll help you find new ideas for keywords while letting you check competition for them.
These competition tools will show you the search volume and the difficulty of ranking well for them.
KWFinder.com offers such tools. Alternatively, you can hire an SEO specialist to do the research for you.
Let us do the heavy lifting and take on your keyword research. You can check your existing SEO with our audit tool. Give it a try here.