Marketing Strategy Examples: Create Your 2017 Content Plan
Before you start reading this, write down five different marketing strategy examples.
If you didn’t write down content marketing first, then this article is for you. Your business is about to gain a whole lot more exposure.
Put simply, you must integrate content marketing into your 2017 content marketing strategy. There is zero discussion here.
Studies have shown that leaders in the content marketing field experience 7.8 times more site traffic.
Strong content marketing also costs 62 percent less than outbound marketing, while generating three times as many leads.
We can in part thank short attention spans and the advent of ad blockers for this home run of a marketing strategy.
Drawing people in and keeping them on your website is proven to increase conversion rates, and strong high-quality content does just that.
Let’s start looking at some marketing strategy examples to help your business gain insight into the whys and hows of content marketing.
Social Media Campaigns
Social media is an excellent way to share content while connecting with your customers.
Your social media strategy should consist of every social media platform you feel targets your desired demographics.
Facebook has well over a billion online users, and as such makes a good jumping off point for your strategy.
Build your Facebook following and share new content you’ve assembled. Facebook excels at driving users to other websites, and accounts for 83 percent of social media traffic driven to news outlets.
Other social media sites start to hold more influence with smaller demographic.
Snapchat is great for targeting millennials, boasting a 50 percent adoption rate for the age range 18-24. The social media-inspired transparency and brand trust is especially strong among millennials.
Take a cue from General Electric and the National Basketball Association when it comes to creating killer Snapchat content.
GE accepts scientific questions through Snapchat and answers them in unique, geeky ways. The NBA loves to give their Snapchat followers access to behind the scenes content.
Just because Snapchat consists of videos instead of blog posts, doesn’t mean it doesn’t provide quality content.
Blogging is the most popular of the traditional marketing strategy examples.
Creating content is always the basis of this strategy, but it’s what kind of content and what you do with it that drives page views and conversions.
Creating the Content
For example, blog posts should focus on solving a problem. SEO marketers call these posts tactical because they serve a specific and thought out purpose.
HubSpot found tactical blog posts are often compounding, meaning they gain views over time. These compounding posts generated almost 40 percent of total traffic during their case study.
Your first step in creating compounding content is to identify problems that apply to people within your specific business niche.
For example, if you sell vacuums aim for posts focused on cleaning vacuums.
Next, come up with a title that mirrors common search keywords. “How do I clean my vacuum” works well for our example.
Add in some inbound and outbound linking tactics and your blog post is ready for action. Of course, there’s more to it than those basics, but structuring a plan is what matters here.
Spreading Your Knowledge
Once you create your content you’ll need to share it using mediums like the previously mentioned social media platforms.
Content that doesn’t engage is wasted content, share your content on social media, among friends, and even through email marketing campaigns.
The more eyes you can get on what you’re creating, the better. It’s the same reason you’re aiming to create helpful content.
Social media shares and forwarded emails are more likely if your content solves a problem.
HubSpot found that companies publishing 16+ blog posts per month saw almost 3.5 times the traffic of those publishing 0-4 posts.
Keep churning out the content in order to gain new customers, and if you’re running out of written ideas, turn to video or infographics.
Creating content with any medium is positive, so long as the content quality is high while also solving problems.
The Technical Side of Marketing Strategy Examples
So far we’ve focused on marketing strategy examples that create content which engages readers.
While reader engagement is the endgame of content marketing, focusing on SEO metrics is necessary to help promote the content and your website.
We’re talking about the aforementioned linking strategies, as well as HTML, mobile optimisation, and website layout.
Outbound and inbound links tell Google that your page is authoritative. Always include them in your written content.
HTML optimisation helps your posted content rank for metadata keywords. Keep your H1 tags in line with your title so Google knows that your content is relevant.
Mobile optimisation relies on something called a mobile responsive website.
Responsive design means your mobile site and desktop site share a URL and HTML code. Users see different web page versions depending on their platform of access.
Google has publicly stated that these websites are favorably looked upon in the SERPs.
Quality web layout allows users easier access to your content on the go. With over 2 billion smartphone users worldwide, that’s a lot potential to share your content.
Lastly, general website layout helps keep users around to read your content. Keep clutter to a minimum, text readable, and images unobtrusive.
Forty percent of people won’t engage with a poorly designed website.
Take into account these marketing strategy examples to formulate your 2017 content marketing plan.
Remember, content marketing is about doing the basics well. Strong and frequent content that is backed with fine-tuned SEO metrics and promoted through social media is one of the best ways to grow your customer base in 2017.
If you’re in the market for a full SEO solution for your company, get in contact with us. We offer a number of SEO and web design options sure to fit your needs.
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