8 Awesome Content Marketing Benefits for Your Business
Experts used to say that if you’re not going to put yourself online, you’re going to put yourself out of business. Nowadays, it’s not just about being present online, but being engaging and informative, too.
Numbers don’t lie. On a weekly basis, one in four people makes a purchase online. That’s a whole lot of people and a whole lot of buying.
Put simply: the best way to achieve credibility, visibility, and customer loyalty is through content marketing.
Let’s explore the “why” behind these marketing benefits.
8 content marketing benefits to count on
Digital is the new face-to-face sales industry. It is tough to teach old dogs new tricks, but ignoring the marketing benefits of great content will result in losses now, and down the line.
Let’s get right to it, and talk about the top benefits your business can see with strategic content marketing.
1) Stay relevant in a saturated marketplace
It is safe to say that the Internet is a much more competitive playing field than ever before. Businesses have hopped on the Internet marketing wagon, and they’re staying on for the long haul.
Although the competition is stiff, there is a way to move beyond the static and onto the smartphone screens of your customers.
The way? Content marketing.
One of the main marketing benefits of leveraging content is that it gives you the ability to stay in the forefront your customers’ minds. Instead of waiting for them to come to you, you will be able to connect with them through a variety of channels, like blogging, social media, and email newsletters.
2) Find your voice
It might sound simple, but defining a brand’s voice can be a difficult task.
Through strategy development and content production, you’ll start to paint a clearer picture, not just of what your brand is, but who it is. And arguably just as important, who it’s for.
Finding your brand voice will transcend your overall marketing efforts, and take your company to the next level.
3) Bonus customer service
So, you’ve got a chat option on your website, a working phone number, and a contact email address. Those are all great, and necessary.
But, the new buying generation is heading straight to the source (brands) on social media platforms for customer service.
In fact, users don’t just hope for a response from brands on social media, they expect it. Adding this line of communication to your brand will make your customers 76 percent more likely to recommend your brand to others.
4) Network without leaving your smartphone
Networking events can be a lengthy time-suck out of any professional’s day. Don’t abandon these events, but do take advantage of digital networking.
Social networks like Twitter give you the opportunity to build your connections online, without ever having to leave your desk. Poke around Google to find out about relevant Twitter chats to join for your industry.
5) Become the trusted source in your industry
Want to be the boss in your field? First, you have to own it.
Marketing benefits with content sharing include the ability to become an industry leader, just by showing off who and what you know.
Through blogging, you’ll be able to really strut your stuff in long-hand posts, and on social media, you’ll be able to give a day-to-day recap of your successes and hard work.
6) Increase lead generation
Through long-term customer retention and digital word-of-mouth recommendations, you can count on content marketing to yield some quality leads.
We believe in the power of results, and if lead generation isn’t one of the marketing benefits, it’s time to switch things up.
Consider incorporating a content marketing plan where one of your other tools isn’t performing.
7) Breed brand ambassadors
Brand ambassadors are people who are so obsessed with your brand that they sell it for free. We like to call them “free salespeople.”
Content marketing is the missing link between brands and their most loyal of customers.
Find your brand ambassadors, and take extra good care of them. Not only will they continue to give you their business, but they’ll bring in new customers as well.
8) Track results to better your efforts
Now that content marketing has been around for more than a couple of years, you have the ability to track and record your efforts.
Not all forms of marketing can be recorded in the form of hard data, but luckily, content is one of them.
There are many ways to track your efforts, but if you’re new to the game, we recommend chatting with a professional or starting off by using the insights that are available on the sites you’re using (e.g. WordPress analytics or Facebook Insights).
This way, you’ll be able to see what’s working, what’s not, and how to create a better experience/relationship with your customers.
How to maximize your content marketing efforts
Every professional can always be better. Whether it’s an athlete, a CEO, or a chef. No matter what the industry is, there are always tools available to help “the best” step up their game.
With years of experience and success stories, here are some of the ones we recommend
SEO audit for success
Soak up the marketing benefits of optimized SEO with our free audit. We’ll help you take your keyword efforts from here to where you want to be.
Great web design brings results
Web design isn’t just something your customers are going to look at. It’s something they will either remember and want to come back to, or forget and move on to another brand.
We pride ourselves on connecting with brands on a deeper level to create the best designs for their voice, and for the audience.
Our goal is your goal: we want to turn website visitors into paying customers. And if we’re on track, they’ll become brand ambassadors somewhere down the line, too!
Follow the trends
Stay up to date with what’s trending in the industry. With our blog, you’ll also be able to take advantage of the marketing benefits of different platforms and tools; not to mention the fact that you’ll be entertained while doing it!