The Best Ways to Find High Quality Backlinks in 2017
Link building has changed a lot over time, and if you build up backlinks incorrectly you’re likely to find yourself punished by Google – which defeats the purpose!
High quality backlinks are still an important way for your site to show credibility to rank well in Google and other search engines. There’s a slim chance that you’ll show up in search results without them.
Fortunately, it is possible to find high quality backlinks in 2017 without incurring the wrath of Google. Here are some important techniques you can use.
First Step to High Quality Backlinks: Assess
The very first thing to do on your journey to quality link building in 2017 is to assess your current backlink profile.
This may seem silly, and you may be ready to skip ahead to the next “real” tip. Don’t.
Why? Because a huge majority of website owners have no idea what their current backlink profile is.
If that’s you, it’s impossible to improve your position without knowing where you’re starting.
It doesn’t have to be expensive. If you don’t want to use a paid tool, take a look at what Google shows you in the Webmaster Console.
Whatever tool you use, stay consistent and check it throughout the year so you can accurately understand trends.
Create Incredible Content
Getting high quality backlinks isn’t about churning out a massive amount of terrible content, hoping that someone will link to something.
Instead, focus on creating and promoting excellent content. Administrators of high-quality websites – the kind you want backlinks from – are very discerning. Your content has to win their approval.
This may mean you create less content per week than you used to. Not a problem! Remember, the focus here is quality, not quantity.
The first step of quality content is to know your target audience well. Once you do, you can create content that meets their needs.
When you have quality content that serves the needs of your audience, websites with similar audiences may choose to link to it – and voila! A high quality backlink.
Build Real Relationships
Have you ever been to a party and met someone who seemed really interesting, but all he wanted to do was talk about himself?
If so, you probably didn’t build much of a friendship with him and aren’t likely to work hard to do him any favors in the future.
Don’t be that guy.
When you’re building relationships for your business, look for ways you can truly help others. Don’t interact with someone just to get a share on social media.
Instead, develop mutual respect, look for ways to give before you receive, and take the time to find out about the other person and his or her business. People can tell when they’re being used, and they won’t tolerate it for long.
Promote Content Purposefully
It’s hard – actually, impossible – to keep up with everything going on online. So it makes sense that you might send a friend, colleague, or influencer a link to a recent post you wrote if you think it would interest them.
What you want to avoid is sending the link to everyone you know, and doing it every time you publish a piece. That’s just annoying.
Instead, be purposeful when you reach out. Send a direct message with information only when you think it interests and serves the recipient.
They’re much more likely to share it if it’s relevant to them – and you haven’t been badgering them every day for weeks.
Yes, you’re promoting your content. But it shouldn’t be about you. It should be about creating content that’s meaningful and then sharing with those who are best served by it.
It should be about creating content that’s meaningful and then sharing with those who are best served by it.
Create More Content Similar to Popular Posts
If you have one or more blog posts that are doing well, especially if they’re getting shared or linked to regularly, create more like them! There’s nothing wrong with finding what works and doing more of it.
With analytics, you can figure out where your traffic is coming from, what searches they are doing to land on your site, and where they go from that post. All of that information is very helpful when it comes to replicating success.
Popular blog posts tell you a lot about who your audience is, what topics resonate with them, and what keywords draw them in. When it’s relevant, easy to read, and fun, you win!
Don’t move on and hope the old work will keep sending you new connections. Instead, create new content in the same vein.
Find out what is working and stick with it!
Keep it Clean
It’s tempting to find a way to gain backlinks that, shall we say, “gently skirts” the Google guidelines. Maybe someone told you about a tactic that they promise is “no big deal.”
Don’t buy it.
Sure, it might be something Google and other search engines haven’t punished yet. But the key word is “yet.”
One day, Google will catch up with your questionable tactics, penalize your site, and you’ll have to spend hundreds of hours undoing the link damage.
And then you’ll have to start all over with no links.
Why not just do it right from the beginning? Keep everything clean, useful, and above-board.
Yes, link building the right way takes time, but it’s worth it to gain truly high quality backlinks.
Patience is a Virtue
Building links properly is a long-term game. You have to create great content over time, build great relationships over time, and get a variety of high quality backlinks over time.
Yes, it all takes time. But the rewards are so worthwhile.
When you have high quality backlinks, Google and other search engines will recognize that your site is authoritative on specific topics. A variety of sources of backlinks and a number of backlinks over a period of time will only strengthen that assessment.
Best of all, because you kept it clean and have links from people who truly value your content, you won’t have to worry about the next Google algorithm update. The authority of your site isn’t fabricated; it’s real. And there’s real security in that.
If you’re ready to take your SEO strategy to the next level during 2017, we’re here to help. Contact us to see how we can help with your project today!