Why It’s Important To Perform A Website Audit For Your Business
If there’s one thing we like to put off, it’s going to the doctor.
Sitting in the waiting room is dull. Filling out paperwork is dull. Being poked, prodded, and tapped in invasive ways is uncomfortable.
Then there’s the inevitable you’re doing something wrong so your health isn’t at the 100% mark it should be at. You’re not sleeping enough or your diet isn’t perfect. Maybe your blood pressure is up.
Being at 97% health is good but doctors want 100%.
We’d rather put it off, put it off again, and come up with excuses. We’d rather wait until it is absolutely necessary to see a doctor, though that may mean we’re on our way to the ER.
So, it’s not really surprising that we also put off a website audit.
Maybe you haven’t heard of it until now. Or maybe you don’t think you really need it.
The reality is, your website does need it as much as you need it.
But let’s take a step back and take a look at what an audit is and what it means for you and your site.
What Is a Website Audit?
When you’ve got a cold, you’re not operating at your best. You’re sneezing, bleary-eyed, and tired. You’re coughing and can hardly breathe through your nose.
Now, imagine that as your website. Hiccupping, erroring out, using poor content, and broken links.
It’s not a pretty picture.
Though you may scoff at your cold, you wouldn’t at your website.
Think of a website audit as bringing a doctor to your website and assessing its overall health.
It’s a technical process the “doctor” goes through to check your website’s health. In this process, whoever is auditing your website is checking everything related to your website’s level of search visibility against a checklist.
This checklist is made up of 3 crucial areas:
- On-page SEO audit – checks the HTML tools such as tags and headings along with the content of your website.
- Technical audit – checks how your site performs online and through search engines. Checks your crawl, sitemap, Google Analytics, etc.
- Link audit – checks your links; the amount, if the links work, etc.
These 3 areas will determine your website performance by assessing what’s working and what isn’t – you’re getting to the root of your website’s ailments.
Why Perform a Website Audit? Do I Really Need One?
There are two types of people in the world: those that ignore the warning signs and wait until their appendix bursts before seeing the doctor.
And those that go to the doctor regularly to make sure they’re always in good health (or discover the problem in its early stages).
If you’re one of those that waits until you’re in excruciating pain before you go to the doctor, this article is especially for you.
A website audit will make sure your website is running in tip-top shape. It will be able to tell you where your website may be lacking before it takes a total dive.
A checkup for your site is necessary because:
- Search algorithms change
- SEO rules change
- You need to check for outdated content
- There may be site errors
- Webmaster’s guidelines change
- You need to review your links
After these checkups, you’ll have:
- An improved website performance
- An enhanced SEO strategy
- Improved conversion rate
You have an overall goal you’d like to achieve with your website and your brand.
Performing an audit will determine where you stand in terms of reaching that goal.
It will also tell you where you need to improve to get closer to your goal.
The bottom line is: you want your website to perform well and rank well. You need it to if you want your business to grow and succeed digitally.
You need to keep up with the digital trends with search engines and discover your shortcomings. Otherwise, it won’t fare well for you.
Think of your competition. They want to do well just like you do. Get a leg up on them by keeping your site fighting fit.
Can I Use an Automated Report?
You’ve probably seen tools online where you can plug in your URL and the tool will tell you your SEO score or some free website analysis.
While these tools can be handy, they’re not meant to take the place of an actual auditor. These automated tools are designed to give you an idea about your lead generation – nothing more.
Don’t be surprised if the tool prompts you to put in your email for your results. This is to get you to get in touch with the business that runs the tool.
Because you need experts for the audit.
You can do a basic website audit yourself. It will provide you a better understanding of what works and what doesn’t. You’ll be able to recognize quicker when something may not work as well with your site.
But a basic, DIY check doesn’t get into the real meat of the audit like an expert would.
An expert is able to see things you might not. They’ll know what makes search engines tick. They’ll know the nitty-gritty of a website under the hood.
Which means, they’ll know what you’ll need to do to improve your site and help you find the tools you need.
Unfortunately, as a business owner, we can’t do it all!
Checkups aren’t the most fun thing in the world – that’s true. When it comes to your site, it may be a game changer for your business.
Your website doesn’t have to suffer from shortcomings. In fact, with regular checkups, your website won’t ever suffer again.
At See All Media, we offer these kinds of checkups. We can help you get started with a quick, free SEO analysis. And yes, we will want to be in touch!
You can get in touch with us directly if you’d like to discuss an audit for your site or improve your digital marketing strategy. We offer the whole digital marketing package!
Are you ready? Book your website its doctor’s appointment, today!