Call to Action Buttons Convert Visitors to Buyers
Having an obvious call to action on your landing page is critical to getting visitors to your site to convert. Visitors need to be told what to do next in order to take advantage of your offer. If you are not making your call to action as obvious as possible, you are losing out on leads and sales. Here are the elements that a call to action on your landing page should have in order to make visitors take action.
Text
The call to action should explain what you want the visitor to do as concisely as possible. If the action to take is to make a purchase, then your call to action should be something like “Buy Now.”
Colour
The colour of the call to action should be distinct from the other colours on the landing page so that it is readily obvious. Whether you prefer to use a button or just a large font, the choice is up to you.
Size
The call to action should be large enough so that readers can pick it out easily but it should not be so large that it detracts from your message. You must also consider the fact that some users will view the page via a mobile device so you will want to keep the call to action to a proportionately larger size.
Placement
The placement of the call to action depends on the layout of your page. However it is typically found at the end of your sales message. If your sales message is longer, you can include multiple instances of the call to action to give your readers the opportunity to buy whenever they feel that they are ready.
Do you need help with crafting landing pages? We build websites for Cheltenham businesses and other establishments across the country. Contact us via email or give us a call and we can help create a better converting landing page for you today.
