Why You Should Invest in a Responsive Website

March 23, 2015/ Luke Allsebrook / responsive web design / 1 comment

If you are considering updating your website so that it utilises responsive design, then you should know that there are significant benefits associated with having a responsive site. Here are just a few reasons why you should invest in a responsive website for your business.

Make Site Updates Easy

Having a separate mobile site from your desktop site can be a huge pain when it comes time for updating your site. You will need to update your site on a regular basis in order to stay ahead of the competition. Having a responsive website can take some of the hassle out of updating your website because there is just a single site to work on. If you work with web developers, having a single site can help you to cut costs.

In addition, you will also find that you won’t have to risk your rankings in the search engines. Having a separate mobile site from your main desktop site is bad for SEO and can make it doubly difficult to reach your goals in terms of rankings. A responsive website will make it easier to update your SEO strategy as changes are announced regarding Google’s search algorithm.

Google Prefers Responsive Websites

Google has already made several announcements that make it clear that they prefer sites that offer a great user experience. Responsive sites make delivering a great user experience easy because they allow for users of nearly any device to access site content in an interface that is specifically optimised for the user’s device. In addition, Google also favours responsive websites because they are designed to load quickly by eliminating unnecessary CSS and other site elements that can make a site load slowly.

User Experience

Your site visitors will appreciate the fact that you have a responsive design site because your site will deliver a consistent user experience. A responsive site is designed to work across devices. With a responsive design site, you can optimise your site for specific features. This means that users that access your site via a mobile device can see only limited features that specifically apply to mobile users. Desktop users, in contrast, might be given full access to your website.

By optimising your website for user experience depending on the device, the user experience can be optimised so that it provides exactly what your users want. In addition, you will also be able to lower the bounce rate of your website and increase the amount of time that users spend on your website. These benefits are also great for SEO since Google ranks user experience as a significant factor in assigning site rankings.

Build for the Future

Regardless of your reservations in regards to updating to a responsive site, all evidence points to the fact that responsive design is becoming the standard of website design. If you don’t want your site to look out-dated to potential customers, then it is time for you to make an update. If you deal with online customers exclusively, you are already aware of the fact that the look of your site plays an important part in whether potential customers will trust your site enough to do business with your company.

You are already aware that your customers use mobile devices in their day-to-day life. In addition, the number of people that use mobile devices to make purchases is also rising every year. A responsive site can put you far ahead of the competition and if you want your business to thrive, it is important to take advantage of this opportunity as soon as possible.

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